iPhone gives Virgin Mobile serious weight, Sprint exec says

With Sprint Nextel aggressively pushing into the prepaid business, it's no surprise that the iPhonewould eventually end up on one of its no-contract units.

At the end of June, Virgin Mobile, which is owned by Sprint, began selling the iPhone 4S and iPhone 4, representing a new avenue of distribution for Apple. Virgin's no-contract plans meant customers would have to foot the entire bill for the iPhone, with the 16GB iPhone 4S selling for $649.99.

The iPhone 4S is selling at Virgin, Chief Sales Officer Paget Alves said, though he declined to say how well it was performing, noting that it was too early to tell. Beyond new customers, he pointed to the intangible benefit of carrying the iPhone on Virgin as another advantage.

"The iPhone does a lot for the Virgin brand," Alves said in an interview with CNET today.
compelte:
http://news.cnet.com/8301-1035_3-57488161-94/iphone-gives-virgin-mobile-serious-weight-sprint-exec-says/?ttag=fbwl